Tuesday 1 December 2015

The Growing E-Commerce Sector: India Shines Bright, Indians Happy!


The Expanding Field of the Online Grocer
Recently there was a ministerial prognosis which stated that e-commerce in India was all set to grow at a rate between 10 and 15% annually. This would be at a rate higher than the overall GDP growth rate in the years to come. The minister further stated that with the growth in the economy it was only natural that the volume of transactions on the e-commerce platform must go up exponentially as well. What is critical to this topic is that the minister also confirmed that the government was going to streamline e-commerce transactions further so that the flow of goods would be much smoother. E-commerce is all set to take off with various market leaders transforming the supply chains. As a leading online grocery storein Noida, quick2kart.com is also expected to achieve a very high growth rate. 


 The Way the Wind is Blowing these Days
There are several reasons that have driven the Indian retail industry. Over the last few decades the first change that has taken place has been in the breakup of the joint family with the overall resurgence in the country as a whole. The youth has therefore moved out of villages and towns and travelled across the country. This has led to nuclear families with an increase in the trend of households with double incomes. This has further led to more people using the mega grocery shops as in malls. The online grocery shop has been a boon to the young as it saves the time otherwise lost in on-floor shopping. It is this online retail that has enormous potential for growth. Food and grocery stores comprise the largest chunk of the growing Indian retail market. Finally, it is interesting to note that South India contributes the maximum share in e-commerce sales followed by the North, West and the East and the Northeast respectively.

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